vocative function

常见例句

The informative function is the premise, while the vocative function serves as the ultimate goal.
信息功能是前提，祈使功能是最终要达到的目的。
The value of Ads lies in the fulfillment of their vocative function, which is closely related to the cultural background and national feelings of target people.
广告的价值在于实现其呼唤功能，这一实现过程与目标人群的文化背景，民族情感密切相关。
Advertisement is an appelative language with strong sense of vocative function and expressive function for the purpose of convincing the target consumer of purchasing the products and service.
广告是一种具有祈使功能和情感功能的诱导性语言，其目的是劝购。